Crayola’s Inclusive Skin Tone Crayons
The US handicraft giant hopes they’ll enable children of all ages, races, cultures and ethnicities to creatively and accurately colour themselves, their friends and their families.
“With the world growing more diverse than ever before, Crayola hopes our new Colors of the World crayons will increase representation and foster a greater sense of belonging and acceptance,” says chief executive Rich Wuerthele. “We want the new Colors of the World crayons to advance inclusion within creativity and impact how kids express themselves.”
To ensure the crayons reflect an inclusive and authentic spectrum of human complexions, Crayola partnered with Victor Casale – current chief executive of US start-up Mob Beauty and former chief chemist at Mac Cosmetics, who has more than 30 years’ experience in creating global foundation colours.
The 24-shade palette works systematically, stepping down from light to deep shades, and across rose, almond and golden undertones. Colour names are straightforward and descriptive, such as Light Golden, Medium Deep Rose and Deepest Almond. The packaging includes clear colour references and each crayon is wrapped in a skin-tone label with names in English, Spanish and French – all designed to help children identify their own shade with ease.
A pack of 32 crayons will also be available (exclusively at Walmart), with eight classic colours for hair and eyes.
While a number of toy brands are advocating inclusivity (see Mattel’s Gender-Fluid Doll and Salam Sisters’ Headscarf-Wearing Dolls), more should be ensuring that kids feel included and recognised. See Decoding Childhood in Flux and Consumer of 2035: Inclusivity Outlook for more on the future of today’s youth.