Provenance’s Narrative Packaging Concept
Appealing to a growing consumer desire to engage in more sustainable lifestyles, London-based design agency Jog has created an eco-packaging concept for UK homewares brand Provenance, aptly based on the packaging’s own life cycle.
Using the phrases “this is now” and “this was”, the 100% recyclable packaging is designed to reveal the history and origins of the product contained within.
Embracing a fuss-free, minimalistic aesthetic, the dominant features are a bold orange box made from corrugated cardboard, and a minimally inked recycled paper sleeve. The result is a simple, informative packaging system that also neatly ticks plenty of style-conscious, eco-friendly boxes.
For a deeper insight into how brands can embrace transparency to push their sustainable credentials, see Stylus’ report Positive Provenance.