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Brief Published: 28 Dec 2016

Croove: Car-Sharing Service from Mercedes-Benz


German car manufacturer Mercedes-Benz has launched a peer-to-peer car-sharing service in Munich this month.

The service, called Croove, is unlike others offered by car manufacturers, as rather than providing a fleet of vehicles to be shared in the city, it's available to anyone with any brand of car – private cars included.

To use the service, car owners need to fill out a profile for their vehicle, along with its availability. The Croove app will then suggest the appropriate price to charge for rental. A car has to be in good condition and no more than 15 years old to be featured by the service provider.

Renters looking for a vehicle must be at least 21 years old and have a driving license. The app will help them find a suitable car and contact the owner. The two users can then exchange the keys in person or the renter can pay a fee for the owner to deliver the vehicle. A PIN-based keyless function will be introduced in the near future to make the exchange even more frictionless.

The service forms part of Mercedes-Benz's CASE strategy, which stands for connectivity, autonomous driving, sharing and electric-drive systems, and looks at ways to advance technologies in these areas from concept to reality.

For more on how smart brands are adapting to rapid changes in the way people get from A to B, see Radical Transport and Visionary Tech: Wired 2016.