An estimated 20% of the global population is united in lockdown owing to the Covid-19 pandemic (The Guardian, 2020) – but reactions to the threat couldn’t be more different across generations. We break down the contrasting responses – from carefree youths to risk-averse midlifers to intractable seniors – so that brands can better understand and engage with age-specific target audiences in times of crisis and beyond.
Key Covid-19 Attitudes by Demographic
Not yet a member?
Stylus membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you. Discover what you can achieve by becoming a member.