We use cookies to give you the best personal experience on our website. If you continue to use our site without changing your cookie settings, you agree we may place these cookies on your device. You can change your cookie settings at any time but if you do , you may lose some functionality on our website . More information can be found in our privacy policy.
Please provide more information.
Stylus no longer supports Internet Explorer 7, 8 or 9. Please upgrade to IE 11, Chrome, Safari, Firefox or Edge. This will ensure you have the best possible experience on the site.

Key Covid-19 Attitudes by Demographic

An estimated 20% of the global population is united in lockdown owing to the Covid-19 pandemic (The Guardian, 2020) – but reactions to the threat couldn’t be more different across generations. We break down the contrasting responses – from carefree youths to risk-averse midlifers to intractable seniors – so that brands can better understand and engage with age-specific target audiences in times of crisis and beyond.

Not yet a member?

Stylus membership is your window to tomorrow’s most exciting opportunities.

We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.

We’d love to do the same for you. Discover what you can achieve by becoming a member.

Tell me more