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Brief Published: 6 Aug 2015

MyBehavior: Netflix for Health?

MyBehavior recommends healthy meals based on the pictures users upload

Researchers from US universities Cornell and Michigan State have developed MyBehavior – an app that encourages healthier behaviour by tracking physical activity and eating habits and making personalised suggestions for positive change, based on the data collected.

What sets MyBehavior apart from other mobile health apps is its ability to learn a user's lifestyle and create manageable diet- or activity-related goals that adapt to their routine. The app has taken two years to build and will be publicly available in September 2015.

"MyBehavior is like Netflix or Pandora for your health behaviour. It is different and smarter than mere step-counting or one-size-fits-all suggestions that healthcare professionals or apps give nowadays," according to Cornell's Interaction Design Lab website.

For example, if a user sits at their desk for too long, the app will prompt them to take a quick walk and show the number of calories they would burn by doing so. The app gives healthier meal options, based on analysis of pictures users upload of what they have eaten.

Health tracking with fitness devices and apps is now a part of everyday life for millions of consumers. Data obtained from real-time feedback should be used to offer tech solutions that deliver a more personalised experience, a key insight at Wired Health 2015. Rhythm of Life: Brands in Tempo highlights the importance of helping consumers use tech to tune into their individual natural rhythms.