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Cultural Diversity Campaigns: Foregrounding Black Creatives

Our new, regular series of round-ups spotlights key case studies and insights for engaging consumers through racially diverse and culturally inclusive marketing. This month, we highlight eight global marketing initiatives from brands such as Avon, Lexus and Spotify that foreground Black creatives, including those behind the lens – pinpointing how to meaningfully centre diverse talent without being tokenistic or exploitative.

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