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Brief Published: 29 Nov 2019

Cunard Develops Onboard Craft Beer

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Cunard x Dark Revolutions

Recognising the growing popularity of food-centric travel, UK cruise line Cunard has collaborated with Wiltshire-based independent brewery Dark Revolutions to create a collection of craft beers to be served at its onboard bars.

Each of the three beers incorporate global flavours influenced by Cunard's international presence. Cunard Black is a biscotti breakfast stout, tinged with Sumatran coffee, Spanish almonds and Madagascan vanilla; Cunard Red is an IPA combining US and UK malts; and Cunard Gold is a German-style pilsner.

The beers are available on-tap, in cans, or as a flight of all three at the Golden Lion Pub aboard three of Cunard's luxurious vessels: the Queen Mary 2, the Queen Elizabeth and the Queen Victoria. The beers are also available via the in-cabin room service menu.

Beyond its foodie-friendly cache, this collaboration is a great example of how hospitality and food and beverage brands can work together to create unique and exclusive experiences that provide a sense of place and time, as well as valuable Instagram visual fodder.

For more on innovative brand/hospitality partnerships, see Best Branded Hospitality Experiences. See also Brand Stretch: Elastic Food & Drink Development for earlier thinking around this strategy.

To discover how cruise lines are shifting tactics to recruit a new cohort of cruise enthusiasts, read Cruises Target Gen Z and The Active Cruise Line Where Fitness Never Takes a Vacation.

For further reading on the evolving beer landscape, read Beer is Booming.

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