We use cookies to give you the best personal experience on our website. If you continue to use our site without changing your cookie settings, you agree we may place these cookies on your device. You can change your cookie settings at any time but if you do , you may lose some functionality on our website . More information can be found in our privacy policy.
Please provide more information.
Stylus no longer supports Internet Explorer 7, 8 or 9. Please upgrade to IE 11, Chrome, Safari, Firefox or Edge. This will ensure you have the best possible experience on the site.
Brief Published: 29 Nov 2019

Cunard Develops Onboard Craft Beer

Cunard x Dark Revolutions

Recognising the growing popularity of food-centric travel, UK cruise line Cunard has collaborated with Wiltshire-based independent brewery Dark Revolutions to create a collection of craft beers to be served at its onboard bars.

Each of the three beers incorporate global flavours influenced by Cunard's international presence. Cunard Black is a biscotti breakfast stout, tinged with Sumatran coffee, Spanish almonds and Madagascan vanilla; Cunard Red is an IPA combining US and UK malts; and Cunard Gold is a German-style pilsner.

The beers are available on-tap, in cans, or as a flight of all three at the Golden Lion Pub aboard three of Cunard's luxurious vessels: the Queen Mary 2, the Queen Elizabeth and the Queen Victoria. The beers are also available via the in-cabin room service menu.

Beyond its foodie-friendly cache, this collaboration is a great example of how hospitality and food and beverage brands can work together to create unique and exclusive experiences that provide a sense of place and time, as well as valuable Instagram visual fodder.

For more on innovative brand/hospitality partnerships, see Best Branded Hospitality Experiences. See also Brand Stretch: Elastic Food & Drink Development for earlier thinking around this strategy.

To discover how cruise lines are shifting tactics to recruit a new cohort of cruise enthusiasts, read Cruises Target Gen Z and The Active Cruise Line Where Fitness Never Takes a Vacation.

For further reading on the evolving beer landscape, read Beer is Booming.