Dutch designer Mirjam de Bruijn has created Twenty – a packaging concept that reduces everyday cleaning products and toiletries into solids of chemical concentrate to increase efficiency and minimise pollution.
The average cream, shampoo or dishwashing liquid is around 80% water. By distilling these items to their solid form, De Bruijn is able to decrease their volume, reduce quantities of plastic packaging, and offer an equivalent product in a smaller size. Twenty’s packaging also creates efficiencies in transport – reducing shipments and the pollution they create – while promising to lower costs for producers, retailers and consumers.
Shipping accounts for roughly 90% of global transport and an estimated 4% of all human-caused carbon emissions. That figure is predicted to rise, with a European Parliament report from 2015 forecasting that maritime shipments will account for 17% of global CO2 emissions by 2050.
De Bruijn, a graduate of Design Academy Eindhoven, devised Twenty as part of her final thesis project. She has created three products so far – a dish detergent and shampoo in pellet form, and an all-purpose cleaner in powdered form, packaged in biodegradable cardboard. Consumers would portion up the pellets and powder in reusable plastic bottles before adding water, creating the chemical solutions themselves at home.
Read Cleaning Reinvented: Spring-Cleaning Innovation for more on waste-reducing refill systems. To find out how environmentalism is building brand loyalty, see Tackling Plastic: Sustainable Packaging Solutions and Packaging Futures: Sustainability.