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Brief Published: 1 Apr 2011

Michael Wolff: Creativity in the Everyday


Michael Wolff, founder of UK branding and design agency Wolff Olins, discusses his appreciation of creativity and colour in a video for Intel’s Visual Life series.

The video profile, by digital and strategic studio m ss ng p eces, features Wolff describing his visual approach to life, exploring the world through three “muscles of seeing” – curiosity, appreciation and imagination. Describing himself as “obsessively interested in everything,” he explores how colour, inspiration and creativity can be found in the everyday – if only we train ourselves to look for it.

The video can be found on Intel’s Youtube channel.