We use cookies to give you the best personal experience on our website. If you continue to use our site without changing your cookie settings, you agree we may place these cookies on your device. You can change your cookie settings at any time but if you do , you may lose some functionality on our website . More information can be found in our privacy policy.
Please provide more information.
Stylus no longer supports Internet Explorer 7, 8 or 9. Please upgrade to IE 11, Chrome, Safari, Firefox or Edge. This will ensure you have the best possible experience on the site.
Brief Published: 15 Apr 2014

Milan 2014: Tog Brand Launch

Extra
TOG, All Creators Together - Milan 2014

Launched at Milan Design Week 2014, Brazilian furniture brand Tog allows customers to personalise furniture at point of sale and beyond, adapting designs to their own style and requirements. Tog – standing for All Creators Together – opens up the design process, appealing to a creative consumer (an approach highlighted in Design Democracy: Outsider). 

When purchasing Tog furniture, customers can choose from a range of variations and components for any given product. For further customisation, the accompanying app can be used to commission bespoke designs from a community of creatives that includes painters, weavers and upholsterers. The app also provides the option to download sewing patterns so consumers can update designs themselves at home.

Tog plans to take this open-source approach further in the future by selling downloadable files, so that furniture can be 3D printed by consumers at home.

Designers who collaborated with the brand on its first collection include French designer Philippe Stark, London-based Sebastian Bergne, and the duo behind British brand Industrial Facility, Sam Hecht and Kim Colin. 

Tog typifies an increasing number of brands and designers rethinking conventional approaches to design and manufacture and creating experimental, yet practical design solutions instead. For more inspiration, see our A/W 15-16 Design Direction, Intervene

Look out for more coverage from Milan Design Week, coming soon. 

PANTONE®TPX
COATED
RAL
RGB
HEX
NCS