Milan 2014: Tog Brand Launch
Launched at Milan Design Week 2014, Brazilian furniture brand Tog allows customers to personalise furniture at point of sale and beyond, adapting designs to their own style and requirements. Tog – standing for All Creators Together – opens up the design process, appealing to a creative consumer (an approach highlighted in Design Democracy: Outsider).
When purchasing Tog furniture, customers can choose from a range of variations and components for any given product. For further customisation, the accompanying app can be used to commission bespoke designs from a community of creatives that includes painters, weavers and upholsterers. The app also provides the option to download sewing patterns so consumers can update designs themselves at home.
Tog plans to take this open-source approach further in the future by selling downloadable files, so that furniture can be 3D printed by consumers at home.
Designers who collaborated with the brand on its first collection include French designer Philippe Stark, London-based Sebastian Bergne, and the duo behind British brand Industrial Facility, Sam Hecht and Kim Colin.
Tog typifies an increasing number of brands and designers rethinking conventional approaches to design and manufacture and creating experimental, yet practical design solutions instead. For more inspiration, see our A/W 15-16 Design Direction, Intervene.
Look out for more coverage from Milan Design Week, coming soon.