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Trend Reports

Modern Family

The rapid advance of technology is creating a new family dynamic, rich with creative and commercial opportunities. In this Macro Trend, we reveal how brands, retailers and products can cater to the families of the future.

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14 May 2014
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18 Dec 2012
Junior Wellness: Spas for Kids
Junior Wellness: Spas for Kids Junior Wellness No longer just a haven for stressed-out parents, the hotel spa has a new client base in the form of treatment-seeking children. Stylus investigates the growing demand for pre-teen pampering.
Consumer Attitudes
Demographics
05 Oct 2012
YO! Home: Ultra Compact Living
YO! Home: Ultra Compact Living YO! Home: Compact Living This year’s London Design Festival (LDF) has been a rich hunting ground for inspirational projects, few more so than the prototype for an ultra versatile compact apartment that was showcased as part of the event’s 100% design exhibition.
Consumer Attitudes
Demographics
25 Sep 2012
Niche Lifestyle Housing
Niche Lifestyle Housing Niche Lifestyle Housing A new wave of residential design is emerging that focuses on residents’ lifestyle choices rather than traditional amenities. From apartment blocks for motorbike enthusiasts to flats for holistic health fanatics, Stylus spotlights key examples. 
Consumer Attitudes
Demographics
11 Sep 2012
Gastrokids
Gastrokids Gastrokids Self-driven child chefs and kid foodies (‘koodies’) are contributing to the global gastronomic scene with food blogs, cookbooks and boutique businesses. Stylus spotlights the key personalities leading this food revolution, and investigates the social and educational drivers that are underpinning their development.
Food & Beverage
Consumer Attitudes
09 Jul 2012
Single Households
Single Households Single Households Western society has long valued relationships and community, but change is in progress. A spate of consumer reports highlight an explosion in solitary living, as growing numbers of Millennials snub marriage and emboldened Boomers divorce.
Consumer Attitudes
Demographics
24 Apr 2012
The Evolution of the Multi-Generational Home
The Evolution of the Multi-Generational Home Multi-Gen Homes Evolve Multi-generational living is making a comeback as cash-strapped extended families choose to live together. Stylus investigates how the renaissance of the extended family is changing the domestic archetype.
Consumer Attitudes
Demographics
15 Mar 2012
Boomerang Kids: A Perfect Storm
Boomerang Kids: A Perfect Storm Boomerang Kids You could call it a perfect storm. But this time, it’s not a matter of wind and waves crashing down on a few unlucky fishermen in the Atlantic. This one is imposing radical changes on the lives and lifestyles of two whole generations, and not usually for the better.
Consumer Attitudes
Demographics
22 Aug 2011
The Modern Dolls
The Modern Dolls The Modern Dolls The modern nursery is fast becoming the most inspirational area of the home. With boutique stores catering for directional, topical and larger-than-life soft toys for children, Stylus looks at five brands incorporating humour and imagination in the modern doll.
Product Design
Children & Youth
08 Jul 2011
Looking After Baby
Looking After Baby Looking After Baby With the US birth rate at a 40-year low and consumer spending slow to bounce back from the recession, it seems like a strange time to launch into the baby sector. But that’s exactly what Disney, and a number of other retailers are doing in the US. Stylus looks at the reasons why.
Consumer Attitudes
Demographics
28 Jun 2011
Happy Mothers
Happy Mothers Happy Mothers Asiana Airlines is helping to ease what can be the ordeal of flying long-haul with babies, with its Happy Moms' service.
Consumer Attitudes
Parenting & Families
09 Nov 2010
Mobile Living
Mobile Living Mobile Living Mobile living is on the rise across the developed world. The design solutions to mobile lifestyles are many and varied, ranging from updates of traditional concepts through to more sci-fi imaginings.

Five decades after Russian cosmonaut Yuri Gagarin became the first man in space, a series of companies are hoping to tap into the growing market of commercial spaceflight – which is increasingly receiving formal recognition as a transportation industry.
Consumer Attitudes
Demographics
12 Aug 2010
Multi-Generational Living Spaces
Multi-Generational Living Spaces Multi-Gen Living Spaces Planning for the modern home needs to be rethought to meet the needs of today’s many different variations of the family unit. Jonathan Woolf architects, based in London, is developing extraordinary homes in both Europe and Africa that provide a new blueprint for multi-generational living.
Consumer Attitudes
Demographics
15 Jul 2010
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