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URL to IRL: Digital Brands Get Physical

Bricks-and-mortar stores are proving highly valuable for digital-born brands, becoming a vital gateway to growth. These real-life touchpoints are accelerating e-commerce while feeding back street-level insights. As pure-play e-tailers reverse engineer into physical stores, the savviest tactics include e-brand expos, live R&D test beds and confidence-cementing concept spaces.  

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