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Data & Digital Insights Manager 

Location: UK 🇬🇧

How to apply: Please submit your application with CV and either covering letter or video introducing yourself and why you are suited to the role. 

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Stylus is a leading consumer trends and innovation research company with offices in London, New York, Australia, Brazil and Japan. We're seeking a Data & Digital Insights Manager to own the data and analytical aspects of the marketing and commercial teams. The individual will be responsible for developing a data strategy to effectively manage and track all relevant commercial and customer data to support prospect and customer-led outreach and associated segmentation. They will also drive the lead scoring and campaign effectiveness strategy for tracking engagement on all owned Stylus channels. The role is also critical for audience planning, identifying the key target audiences to deliver business growth. Identifying and evangelising the data profile of key buyers and renewing customer segments. The candidate will also be responsible for ensuring a considered and comprehensive measurement of campaign performance is established for all campaigns against the broader marketing and commercial strategy, working closely with the wider marketing and commercial teams. 

Key Responsibilities 

  • Continually review and optimise lead process via system improvements 
  • Identify and understand leads to improve scoring model and lead conversion 
  • Define pipeline stages and ensure reporting of conversion by stage is accurate and dynamic 
  • Create and develop marketing performance reporting and attribution model 
  • Help drive marketing efficiency through analysis of channel performance  
  • Support Head of Brand Marketing and Head of Conversion Marketing to produce marketing / commercial reports 
  • Develop approach towards BI to support efficient data analysis outputs – including use of Tableau 
  • Work closely with wider marketing team and commercial ops teams to drive prospect and customer segmentation to support user-defined campaigns 
  • Use customer insights to define key commercial opportunities to surface and capture most relevant data  
  • Work closely with wider marketing team to utilise insight data to support personalisation and automation of marketing campaigns 
  • Set clear systems integration goals for SF Administrator to enact, and act as primary custodian for management of commercial data across systems 
  • Support Head of Conversion Marketing with management and optimisation of Marketo limits and retention policies 
  • Oversee platform integrations for successful deployment and data capture  
  • Manage Salesforce Administrator 
  • Drive commercial data strategy for business with input from Chief Marketing Officer and Chief Commercial Officer 
  • Identify key behaviour data points for both prospects and customers to identify action-informing analytical points to support growth of business 
  • Run ad-hoc analytical projects for key internal stakeholders to support wider objectives and strategies 
  • Play key role in cross-department data and analytics steering committee to identify opportunities to increase efficiencies, improve accuracy, and support dynamic reporting 

Desired skills 

  • BA/BSc desirable
  • A minimum of 5 years of relevant digital insights and analytical experience 
  • Technical experience with CRM systems – especially Salesforce
  • Knowledge of customer and prospect audience segmentation
  • Strong data analysis and tracking experience – including financial modelling and conversion metrics
  • Experience with BI systems – namely Tableau
  • Awareness of broader marketing techniques and campaign managementEffective relationship building skills
  • Solutions-driven approach
  • Excellent written and oral communications skills; ability to present self professionally and intelligently to internal colleagues, stakeholders, and clients to support influence and decision making
  • Ability to prepare, analyse and present statistical information
  • The successful candidate will be a self-starter; this individual must be adaptable, persuasive, tenacious and perceptive and be able to execute a well-developed plan.

Stylus recognises the impact an inclusive workforce has on driving innovation. We are committed to nurturing a team that is representative of all sections of society, and for each employee to feel respected, regardless of differences in race, religion, sexual orientation, gender identity or expression, disability status, protected veteran status, age and ethnic background, as well as differences in lifestyle and experience.