Daybase’s On-Demand Ecosystem for Hybrid Workers
Daybase, a start-up founded by WeWork alumni, is rolling out a network of local on-demand work spots across suburban US. The concept is thought to meet the rising demand for flexible individual workspaces, accommodating hybrid and remote workers.
Having launched a trio of locations in New Jersey and upstate New York in October 2021, Daybase intends to create a “complete hybrid work ecosystem” of neighbourhood-based on-demand work hotspots.
Daybase members gain unlimited walk-in access to the communal Daylounge (which features open, unassigned seating, designed for solo working or casual conversations), refreshments and office supplies, with monthly subscriptions starting from $50. Quiet-study desks, videoconferencing booths and meeting rooms are available to book hourly via Daybase’s app in a credit-based system. There will also be the option for non-members to book into the facilities.
Rather than leasing spaces to companies as WeWork and other competitors do, Daybase caters only to individuals, who would typically have to take their laptops to cafés or libraries, with no guarantee of conducive working conditions or amenities. “What separates a place like Daybase from a coffee shop is that it has the reliability of an office. In the past, individuals did not have professional-grade, convenient options between home and the main commercial office,” explains Daybase co-founder and CEO Joel Steinhaus.
The trio of locations – Hoboken; Westfield, New Jersey; and Harrison, New York – were selected as high residential density areas that were lacking convenient co-working spaces. Its focus on suburban neighourhoods is notable, setting the concept apart from city-centre forerunners - see Suburbia's New Moves for more on this opportunity.
With 83% of global employees saying hybrid work is an optimal model (Accenture, 2021), we can expect more autonomous and flexible styles of working in local third places to become an ubiquitous part of future work culture. For more, see Work’s Flexible Future, Enlightened Employers and Virtual Work Worlds.