Stating a concern for people and the environment as the biggest influence on her view of the world, it’s no surprise that social change formed the basis of Bethany Williams’ graduate collection at London College of Fashion.
For her current collection – aptly named Breadline – Williams collaborated with Vauxhall Foodbank and British supermarket Tesco to highlight and find solutions to “hidden hunger” in the UK. Made using waste material and recycled cardboard, the collection is 100% sustainable and features playful ‘Tesco Everyday Value’ prints, handcrafted knitwear and embroidered denims.
As part of the project, Williams also helped to develop an exchange programme, where waste items collected from food banks and food bank users’ households are swapped for fresh fruit and vegetables from Tesco. Thirty per cent of the profits from the finished garments will also be donated to Vauxhall Foodbank to fund the exchange programme.
This inspiring alternative to contemporary clothing production makes Williams a definite one to watch in the future of sustainable fashion. For more information on her work, check out her website.