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Brief Published: 8 Mar 2011

Interactive Window Shopping


A new window display that allows passers-by to browse and purchase products even after the store has closed has been developed by researchers at the Fraunhofer Institute in Germany.

New 3D camera technology records customers’ positions and movements and converts them into commands for both viewing and buying goods through the store’s window.

This means that users can see an item in the window, gesture towards it, and then view an image of it on a screen. They can then rotate it, zoom in, and view descriptions, details, available sizes and colour variations without entering the store. Consumers are able to purchase items on the spot using smart phones.

Although the technology relies on consumers being able to see the items through the store windows, this canny act of bringing the functionality of e-commerce to the high street increases the dialogue between store and consumers, and provides more information on passing custom and sales.