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Brief Published: 24 Feb 2020

DC Universe-Themed Gastronomic Amusement Park

Park Row

Central London is getting its own gastronomic amusement park themed around the DC Universe, tapping into the growing consumer desire for memorable and immersive dining experiences that tap into existing fandoms, as covered in Best Branded Hospitality Experiences.

Park Row, owned by US media company Warner Bros., will house five themed restaurants and bars based around characters from DC films, including Batman, Superman and Wonder Woman.

These include Pennyworth’s, a British-themed restaurant named after Batman’s butler Alfred, a Japanese omakase whisky bar themed around Harley Quinn, and a speakeasy-style bar called Old Gotham City. It also includes the Iceberg Lounge, centred around an ice sculpture of Batman villain The Penguin, and the Monarch Theatre, where guests will be able to dine on a £120-per-head ($154) tasting menu while watching specially created immersive DC content.

Other multisensory elements will include remote-controlled cars delivering edible helium balloons and nitrogen popcorn to guests at the Iceberg Lounge, as well as a ‘Batcave’ with pipes pumping out different flavoured molecules to elicit a roster of emotions.

To keep the experience from becoming tacky, guests will be actively discouraged from coming in fancy dress – staff will also be normally clothed.

For more on the growing enthusiasm for themed food experiences, read Re-Energising the Theme Park and Epicurean Escapism.

Read also Fans on a Mission for more on dedicated fandoms.