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Brief Published: 2 May 2011

Chanel: Makeup Confidential


In a bid to make their cosmetics brand more accessible to younger customers, French fashion house Chanel has launched a new website called Makeup Confidential, taglined "inside the makeup studio".

The multi-platform site comprises make-up tutorials, backstage footage from the Chanel shows and historical and contextual information on their top products, including make-up artists teaching users ‘How To Do The New Season Face’, live performances by Chanel ambassador and singer Vanessa Paradis, and video footage of the brand's Creative Director of Makeup, Peter Phillips, in action.