Demystifying Covid-19: Facts for Anxious Consumers
As noted in our report Empowering Future Patients, consumers are hungry for smartly packaged, clear and credible health facts. Covid-19 brings this starkly to light, as many official organisations and institutions have been slow to respond or communicate clearly. A range of entities are filling the vacuum – but few of them (missing an opportunity) are brands.
Our favourite TikTok medic Dr. Leslie has kept her 500,000+ followers informed with videos that explain, for instance, why wearing a mask isn't necessary if you're not sick (racking up 1.9 million views), and the purpose of social distancing (with 100,000 views in one day). Meanwhile, next-gen healthcare practices like NYC's Parsley Health are using their finely honed social media platforms to update followers. Founder Dr. Robin Berzin posted an eight-minute Instagram video covering the company's plans for testing and caring for potentially ill patients.
To help professionals, tech-for-good organisation The London College of Political Technologists created The Coronavirus Tech Handbook (and a companion Facebook group), to crowdsource tools, websites and data like best practices for organising event alternatives and resources for scientists and doctors.
For data fiends, a 17-year-old coding whiz near Seattle has created the dashboard site ncov2019.live, reportedly attracting 12 million visitors since launching in late December with constantly updated regional stats and an interactive map. "It was hard to get clear, concise, and accurate information on what was going on, and I wanted to do something to fix this," he explained.
In London, infographic maven David McCandless's company Information Is Beautiful compiled a coronavirus Data Pack with visualisations of key stats, while NYC-based enterprise communications and content platform Citia produced the graphic consumer guide 19 Ideas to Help Protect Ourselves.