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Design Directions A/W 20/21: Cyber

Cyber tunes into a generation of homebodies who value virtual experiences as much as physical ones. As they grow accustomed to the excitement, accessibility and transformative power of cyberspace, the digital realm becomes the benchmark for real-life product expectations. 

Evolving the pleasure-seeking character of our S/S 20 Design Direction Arouse, Cyber introduces sensory stimulation and a touch of the surreal to extend perceptions of reality.

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