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Brief Published: 30 Aug 2017

Designs of the Year: Diversity & Feminism

Clockwise L-R: Finding Her, Professional Women Emoji, Nike

As highlighted in our Power Girls report, feminism is continuing to influence new products and services that are raising the voices and concerns of women across the globe. We spotted several such designs in this year’s nominees for The Design Museum’s Designs of the Year

  • Visual Identity: By the end of the year emoji users will be able to choose from a variety of icons that represent professional women in a variety of different careers. The designs are the result of Google analysing the existing emoji library and discovering that while men were represented through careers, female-centric emojis were primarily related to caregiving or beauty.

  • Inclusive Sportswear: This year, global sports giant Nike became the first brand to launch a performance hijab that is designed to be worn during sporting activities. The single-layer stretchy hair veil features tiny holes to add breathability, while a longer back panel tucks neatly into an athlete’s top.

  • Raising Awareness: Finding Her is a playful campaign for the UN Women in Egypt that draws attention to the lack of women in Egyptian male-dominated industries. The drawings are reminiscent of Where’s Wally? puzzle books, featuring crowded scenes from politics, science and technology fields in which viewers are invited to find the sole woman in the crowd.

These designs chime with our Diversity Outlook Innovation Platform, which defines how brands can embrace an ethos of inclusivity. See our Consumer of 2030 scenario for more inspiration.