We use cookies to give you the best personal experience on our website. If you continue to use our site without changing your cookie settings, you agree we may place these cookies on your device. You can change your cookie settings at any time but if you do , you may lose some functionality on our website . More information can be found in our privacy policy.
Please provide more information.
Stylus no longer supports Internet Explorer 7, 8 or 9. Please upgrade to IE 11, Chrome, Safari, Firefox or Edge. This will ensure you have the best possible experience on the site.

Shadow Selves: Tapping Consumers’ Dark Sides

The trend towards playful escapism is reversing, as consumers embrace their 'shadow selves' – the unknown dark sides of their personalities. From uncensored rebel lectures and lucid dreaming tech, to shopping by unconscious emotion and Japanese bondage rituals, we show how brands can meet this desire for introspection.