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Brief Published: 8 Feb 2011

Post-it at Melissa


Each season, Galeria Melissa – the gallery-style, Sao Paolo flagship of cult Brazilian footwear brand Melissa – commissions an imaginative façade to highlight the arrival of the newest collection.

For spring/summer 2011, communications agency Casa Darwin devised a bold visual display made entirely from white, pink and yellow 3M post-it notes emblazoned across the interior walls of the store.

Raising office essentials to the status of high art, the design boasts the use of a whopping 40 km of Sellotape, and approximately 500,000 post-its.