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Brief Published: 27 Aug 2013

Wired x Bon Appetit Unites Food & Tech


American food and entertaining magazine Bon Appetit and US technology magazine Wired will join forces to produce crossover food editorial that will run in both magazines’ October issues. 

Bringing the notions of food and tech together, Wired will feature MSG-free, umami-infused recipes from Bon Appetit. These recipes were conceived in collaboration with the food lab of Momofuku – the award-winning restaurant group founded by Korean-American chef David Chang. Meanwhile, Bon Appetit will utilise social media to drive readers to Wired’s feature and share the editorial content on its own platforms.

This initiative reflects a wider consumer interest in food publishing, which has spurred a raft of new food publications that are enjoying major success across the globe. Read more about food journal culture – as well as how food has become social capital in today’s food-obsessed society – in our report The Global Food Love-In.

For more on how magazine culture is moving in bold new directions in response to the needs of sophisticated consumers, see Evolution of Magazines

Bon Appetit