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Brief Published: 13 Feb 2012

French Connection SS12 Campaign


Fashion brand French Connection has released its latest advertising campaign, I Am The Collection, produced by London-based creative consultancy 101.

It includes an online element that represents key traits of the garments using film. Hue and texture play a large part in the imagery, and an instalment of the film series is dedicated to colour.

The films can be viewed online via Vimeo.

French Connection
101 London