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Brief Published: 17 Feb 2012

H&M In-Store Videos


Swedish directors RBG6 have created a series of mini videos for Swedish high-street giant Hennes & Mauritz (H&M) that will be shown as promotional content in store.

Created in collaboration with production company Aspekt, each of the 4 videos produced for H&M stores feature the brand's womenswear and beauty products. Three of the four videos feature flowing shots of multiple outfits with quick changes offering an innovative survey of the new season's collection. The video ‘Layers’ acts as a montage of 'getting-ready' shots with applications of mascara, putting on tights and buttoning up jackets all featured in the mini clip. Each of the video clips come in under a minute, ensuring that customer's attention remains focused.

The videos act as a way to express H&M’s lifestyle branding with changing weather and landscape sets mirroring the outfit changes reflecting the retailer's offer of fashion for all-seasons.

See all the videos here.


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