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Digital Commerce: 9 Trends & Opportunities, 2022/23

E-commerce spending will comprise 22.4% of global retail sales by 2025 (see Key Stats) – promising major rewards for brands able to capitalise on key trends. From squad shopping to leading metaverse commerce-scapes – via tracking tech, positive impact e-comm and the evolution of the NFT economy – we pinpoint nine trends and opportunities with cross-category relevance for 2022/23.

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