The consumer appetite for artifice and illusion is rising rapidly – from CGI social media superstars and immersive mixed-reality brand experiences, to AI-fuelled avatars allowing us to put ourselves in the brand picture. We outline why such blurred boundaries are becoming imperative to brand engagement, and the initiatives leading the field.
Digital Commerce: Retail’s Unreal Opportunities
Not yet a member?
Stylus membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you. Discover what you can achieve by becoming a member.