As a result of being Very Online during 2020, consumers have embraced digital doubles – virtual avatar versions of themselves through which they explore virtual game worlds, cultural events and retail environments. As this behaviour goes mainstream, we explore the commercial opportunities for direct-to-avatar brand engagement.
Digital Doubles: New Engagement Opportunities
Not yet a member?
Stylus membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you. Discover what you can achieve by becoming a member.