Digital Healthcare Trends 2017
Technology is radically reshaping the future of healthcare, according to the Internet Trends 2017 report from Mary Meeker, partner at US venture capital firm Kleiner Perkins Caufield & Byers. Published in May 2017, the annual report featured a section on tech and healthcare for the first time. Key highlights include:
- Wearables Boom: The use of wearable devices continues to accelerate, with 25% of Americans now owning one – an increase of 12% from 2016. The most prevalent variables tracked include speed (86%), followed by heart rate (33%) and location (28%).
- Millennials Drive Demand: Millennials (aged 18 to 34) favour digital health services more than Gen X (aged 35 to 54) and boomers (aged 55+). They are most likely to own a wearable – at 40%, compared with 26% and 10% of the other generations respectively.
- Fitness First: Of all healthcare app downloads, the most popular relate to fitness (36%), disease and treatment (24%), and lifestyle and stress (17%).
- Data Sharing Rises: More US consumers are willing to share health data with tech companies than ever before. They are most likely to give this information to Google (60%), followed by Microsoft (56%) and Samsung (54%).
- Data = Knowledge: Improvements in data tracking and capture are helping medical knowledge to double every three and a half years, rather than every 50 years, as was the case in 1950. The increase in data is also accelerating clinical trials and boosting collaboration with the scientific community.
For more on how health and fitness tech is advancing wellbeing, see CES 2017: Personal Electronics.