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Innovation Platforms

Stylus is unique in its focus on six core platforms of research: Luxury Perspectives, Digital Worlds, Sustainable Futures, Fast Consumption, Wraparound Wellness and Diversity Outlook. Together, they provide a cross-industry viewpoint that is vital to today's most innovative businesses, offering our alternative perspective on these established subjects.

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Mixed Reality • Cognitive Computing • Artificial Intelligence • Machine Learning • Internet Of Things
The line between real and virtual will disappear.
Christian Ward, Head of Media & Marketing, Stylus
For a lot of users now, their first experience of a brand might be through a bot.
Sam Poullain, Senior Growth Marketing Manager, Skyscanner
We are on the cusp of a paradigm shift in computing that is unlike anything we have seen in decades.
Satya Nadella, CEO, Microsoft
TREND EVOLUTION
Digital Worlds
Innovation Platform
PAST
As brands learned how to mine the data of always-on consumers, product and engagement strategies became increasingly customised and personalised. But the resulting tools and services were short-term and weren’t interconnected, leading to a landscape of siloed devices.
PRESENT
Personalisation processes are increasingly driven by artificially intelligent machines, enabling one-to-one communication at scale between brands and consumers. Engineered intelligence is beginning to create a world of superpowered consumers.
FUTURE
Consumer environments, underpinned by sophisticated AI and machine-learning processes, will be connected and smart, enabling frictionless responses from brands to consumer needs. Tech will be woven into the urban landscape and fabric of our everyday lives, making cities, products and consumers smarter.

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