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Stylus is unique in its focus on five core platforms of research: Luxury Perspectives, Digital Worlds, Sustainable Futures, Wraparound Wellness and Fast Consumption. Together, they provide a cross-industry viewpoint that is vital to today's most innovative businesses, offering our alternative perspective on these established subjects. 

We are delighted to share two in-depth reports from our Digital Worlds platform. This outlines the Stylus approach to tech-driven innovation as we move into a post-digital era, towards a state where technology is invisible. Soon there will be little distinction between the natural world and the digital world – the two will have become inextricably connected. 

Next-Level Department Store Strategies

Urbanite hot spots, contextual commerce, discovery-oriented layouts and choice-filtering customer service are just some of the tactics helping the best department stores maintain relevance in the digital era. 

Click here for the full report

Marketing with Micro-Influencers

The first wave of influencer marketing – where brands partnered with social media superstars to amplify reach – is over. We explore the new wave of online micro-influencers whose smaller, more engaged audiences offer huge opportunities for brands across industries.

Click here for the full report

If you’d like to find out more about our four other innovation platforms – Sustainable Futures, Fast Consumption, Luxury Perspectives and Wraparound Wellness – explore the links below. 

Stylus is an innovation research and advisory firm. We identify and connect the most important global and cross-industry trends. We use this insight to help our clients understand the attitudes and behaviours of their consumers, what products and services they are using, and how they engage with the world around them. This enables our clients to innovate more effectively and make better commercial decisions. 

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