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Brief Published: 10 Apr 2019

Digitised Couture Reduces Industry Waste

As we explore in A Sustainable Journey, technology is driving solutions for a more eco-conscious fashion industry. Harnessing this mindset, Japanese research collective Synflux has developed Algorithmic Couture (AC): a digital design system that minimises waste by creating garments that fit perfectly.

In February 2019, Algorithmic Couture debuted at creative festival Design Indaba in South Africa. Created in collaboration with fashion designer Kazuya Kawasaki, designer Kotaro Sano, and engineers Kye Shimizu and Yusuke Fujihira, AC’s aim is to disrupt the entire system of production. "The existing linear model created on the premise of mass production and consumption desperately calls for a change," said the creators. "Looking to a more sustainable future, we must reconsider the holistic cycle of fashion."

According to Synflux, 15% of fabric is wasted when making clothing that follows the current system of sizing. There is also a distinct lack of options for those that do not fit the specific measurements of traditional sizes. To combat these issues, AC utilises 3D body scanning to determine an individual’s exact proportions. This data is then used with machine learning algorithms to create an optimum garment pattern that reduces fabric waste to zero.

Now, the team are looking to work with major fashion brands to further develop their technology. With AC appealing to customers seeking size satisfaction, as well as their burgeoning eco-conscious mentality, brands should explore the potential of digitised design.

For more on fashion’s emerging eco-consciousness, look out for our Sustainability Round-Up, publishing on April 11.