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Brief Published: 15 May 2018

Dimore Studio's Cultural & Historic Room Sets

Dimore Studio, Transfer

As part of Milan Design Week 2018 (April 17-22), Milan-based designers Dimore Studio created an exhibition dedicated to classic 20th-century design. The theme ties in with a growing appreciation of cultural heritage, history and age-old character, as explored in our latest design direction Hands of Time from our S/S 2020 Colour Spectrum.

Entitled Transfer, a series of interior-styled installations took visitors on an emotive journey through different cultural and historical atmospheres. The eclectic room sets were housed in fabric tents and filled with pieces from the designers’ historical collections, as well as intimate objects and personal belongings. Visitors could navigate around the tents and peer through openings and makeshift windows at the curated displays inside.

Each room conveyed a different world – including the Silk Road traveller, the séance room, an Italian camping scene, the French Riviera and an Arab harem – and was accompanied by a distinctive scent and soundtrack. Meanwhile, two additional display rooms imagined the cultivated archives of a collector, while showcasing the studio’s best archive furniture pieces.

See our complete coverage of Milan Design Week 2018 for key trends across colour, materials, branded environments, lifestyle and product design.

Dimore Studio, Transfer
Dimore Studio, Transfer