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Brief Published: 18 Jan 2016

Dinner Party Delivery App

The Drop Off app

London-based luxury catering company Hunter VIII Hunter has launched an app called The Drop Off that enables members to order a ready-made dinner party to their front doors within 24 hours.

The app offers a list of menu ideas as well as table décor options for a variety of occasions, from formal dinner parties to casual soirees. Once the individual has chosen the type of dinner party they require, the company's event planners, chefs and stylists curate a tailored package including food, table settings, flowers, candles and wine before delivering the lot to the customer's home.

To further enhance their culinary experience, clients can access video tutorials that demonstrate best practice for plating and presentation, as well as a variety of downloadable playlists to create a convivial ambience. Dinners cost £49 ($70) per person for three courses.

This kind of service can be seen as an extension of the DIY food preparation kits that have captured time-strapped consumers' imaginations. See Packaging Futures 2016-17: Fast Consumption for more. It also highlights the increasing awareness around food plating and curation, and the consumer appetite for developing such skills. For more on creatively showcasing edibles, see Food Presentation Trends.

Looking beyond food and beverage, these concierge-style services are gaining pace across a variety of industries. For more, see New-Era Luxury: Virtual Added Value, The Streamlined Sell and Battling Busyness.

For more on brand concierge culture see our upcoming report Rapid Retail, publishing later this month.