DIY Vinyl Maker Enables Users to Create Records At Home
Consumers are seeking engaging products that empower them to express creativity and learn new skills. Japanese designer Yuri Suzuki is bringing this ethos to music with a ‘do-it-yourself’ record cutter that enables users to press their own mixes and audio files into vinyl discs at home.
Suzuki, partner at international design agency Pentagram, teamed up with Japanese educational toy maker and publishing company Gakken to produce the EZ Record Maker. The small record player features a tone arm (which holds the needle), in-built speakers and an additional engraving arm to cut audio into the vinyl. This allows users to engrave and play back their musical creations in real time.
The machine connects with other devices such as a mobile phone or computer via cable to send the digital files to be engraved. Users can also connect it to a synthesiser to create a pressing of their live recordings. It’s also small and portable, allowing users to take it out of the home and create records from anywhere.
Vinyl is currently experiencing a huge resurgence in popularity, despite the mass adoption of digital streaming. Sales in the US have grown by 175% since 2014, increasing by double digits (10.5%) in 2019 alone (Buzz Angle Music, 2020).
The EZ Record Maker jumps on vinyl’s nostalgic and tangible appeal to reintroduce physicality into the listening experience. What’s more, it takes this physicality a step further by inviting users to engage in the music-making process itself. This elevates consumers into ‘prosumers’, creating their own unique content and learning new skills.
For more on how digitally native consumers are increasingly taking on an active role in steering personalised content, see State of Media: 2020 Update.