H&M collaborates with The Girl with the Dragon Tattoo
Swedish high street brand H&M has created a collection based on the fictional character Lisbeth Salander – heroine of the upcoming Hollywood adaptation of The Girl with the Dragon Tattoo. H&M teamed up with the film’s costume designer Trish Summerville to replicate Salander’s gritty, grungy aesthetic.
Salander, the fiercely tough hacker and sleuth created by novelist Stieg Larsson, is known for her piercings, tattoos and punk/goth style. Summerville and H&M have softened Salander's extreme aesthetic in order to produce more mainstream pieces with a fashion feel. The collection includes washed denim, biker jackets, leather boots and lots of studding and hardware – a nod to Salander’s multiple piercings.
The collection will debut at Paris-based concept and lifestyle store Colette on 28 November with a dedicated in-store section. Prices range from £2.45 ($3.95) to £124 ($199) and the collection will arrive in 180 stores worldwide and online on 14 December – a week before the US release of the film on 21 December.