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The Brief
Published: 10 May 2018

Preview: Luxe Pack New York 2018 – Sensory Packaging

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L-R: Virospack, Glaspray

Packaging trade show Luxe Pack New York returns on May 16 and 17 to reveal how brands can utilise new materials and manufacturing processes. Talks will explore the potential of marketing packaging on social media, the increasing demand for sustainable materials, and how to create designs that connect with consumers’ senses. 

Ahead of the event, we highlight two brands that exhibit how sensory-focused packaging encourages personal and physical product experiences.

Virospack, a Spanish manufacturer of cosmetic and pharmaceutical dropper bottles, has created a finish called Tactile Print for the surface of cosmetic bottles. The 3D effect offers a visual sense of depth and encourages consumers to pause and touch the product.

The decoration can also be used to add braille typography to existing packaging, allowing consumers of mixed abilities to understand and engage with the product. See also Push for Inclusive Typography and Packaging Futures: Diversity.

Similarly, Taiwanese fragrance packaging company Glaspray’s new Hybrid Qex spray bottle features a machine-engraved surface design on the glass bottle’s outer “shell”. The design is available in three effects: Brushed, coarse Diamond, and smooth indented Carbon Fiber.

The shell fits around an inner liquid cartridge, allowing users to refill their fragrance and switch between exterior surfaces. The design is geared towards the high-end market and caters to luxury consumers seeking products with sustainable credentials. For more, see Luxury Design Recalibrated.

Dewi Pinatih, Stylus’ senior editor of Product Design, will be presenting our A/W 19/20 Design Directions at Luxe Pack New York. Look out for our full coverage of the event, publishing May 28.

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