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Brief Published: 17 Aug 2011

So London at Le Bon Marché


Paris department store Le Bon Marché has shed its Gallic sensibilities and turned anglophile for a two-week celebration of London, called So London.

A grand, 1,000 sq m space in the store has been dedicated to embracing the eclectic style of the English capital, from punk rock to the recent royal nuptials, with fashion, art, music and food offerings. Filled with British fashion labels from high-end to high street, including Vivienne Westwood and Lily Allen’s Lucy In Disguise vintage shop, the space also features a café serving up traditional British food. On top of this, Le Bon Marché’s cultural space is devoted to the rock icon Bryan Ferry and an exhibition, themed around the royal wedding, by photographer Martin Parr is also on display.

The Parisian pop-up is Le Bon Marché’s fifth celebration of the style of international cities, with previous events highlighting New York, Tokyo, Buenos Aires and Los Angeles.

Le Bon Marché