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Brief Published: 10 Jul 2012

Style Icon: Natalie Joos


Belgian-born fashion stylist and casting agent Natalie Joos’ vintage-inspired aesthetic has made her a firm favourite of street-style photographers during the fashion shows. Stylish personal posts on her blog Tales of Endearment further cement her as a contemporary style icon. Palm Springs-inspired sundresses, vintage headscarves and retro accessories accompany her runway pieces for an eclectic, colourful aesthetic.

Now based in New York, Joos has styled advertising campaigns and shows for brands including Theory, Helmut Lang and Marchesa, as well as editorials for publications such as Harper’s Bazaar Russia and Vogue Nippon. With a wealth of styling experience to her name, she has recently begun styling herself for editorial-style blog posts that have a unique vintage starlet quality to them.

Natalie Joos