Spanish entrepreneurs have created the world's first blue wine. Called Gik, the beverage has a light, sweet taste and pairs with any type of food.
The blue colouring is created through a pigmentation process, which involves creating a base from a mixture of white and red grapes before adding anthocyanin and indigo pigments to turn the wine blue. It is currently being produced in Spain and sold online.
Innovative brands are creating unusual flavour iterations using extreme and surprising ingredients in order to push product boundaries and capture consumer interest. For instance, high-end London restaurant Duck & Waffle has created a Filthy Martini featuring pickle, wholegrain mustard vodka, Bombay Sapphire gin and Noilly Prat vermouth slow-dripped through crushed oyster shells. Meanwhile, New York's Death Ave bar offers an InkBomb shooter that comprises Greek brandy, sour mix, lime and cuttlefish ink.