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The Rise of Micro-Perfumery

No longer amateurs dabbling with essential oils, a new generation of self-taught perfumers are coming to the fore. Hot-housed in creative communities such as Brooklyn, New York, they are translating their craft in other disciplines – from graphic design to writing – into fragrance, serving an aficionado market that seeks connoisseurship beyond the ‘mainstream niche’ category.

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We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.

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