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Brief Published: 19 Sep 2019

Domino’s X Chevrolet: In-Car Pizza Delivery

Domino's x Chevrolet

Appealing to fast-food fans, and mobile diners, global fast-food chain Domino's is enabling customers to order pizza through a purpose-built interface featured in selected Chevrolet vehicles. The pizza company is aiming for orders from one million cars by the end of 2019.

To enable this service, Chevrolet has added the pizza company to the Marketplace functionality built into the touchscreen of its in-car computer system, without the need for downloading a separate application. Drivers can order their favourite pre-loaded pizza or a recently ordered item, track their item as it is prepared and have it ready to collect in-store or delivered to a location of their choice.

This initiative follows an announcement by Domino's that it is partnering with California-based autonomous car company Nuro to trial pizza delivery via autonomous driving robots.

These developments tie in with busy consumers' increasing demand for flexible delivery services that can reach them whenever and wherever they choose. See Game-Changing Fast-Food Concepts and Last Mile: Retail Delivery Focus for more, as well as Youth Leisure Trends: Camping for how this thinking could apply in a travel context.

Read also Pizza Hut's New Cubby Pick-Up Concept, Sainsbury's Partners with Deliveroo for Pizza Delivery and Domino's Rewards All Pizza Lovers for more pizza inspiration.