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Brief Published: 8 Jun 2015

Interactive Champagne Bottle

French Champagne producer G.H. Mumm has developed the world's first digitally connected Champagne bottle, which triggers an interactive sound and visual experience when it is opened.

The bottle is fitted with an RFID chip that connects it to a bar or club. A sensor embedded in the cork then sends a signal to the venue's audio and visual system when it is released, activating a multisensory light and audio experience that can be personalised to each venue. The interactive packaging, which was launched at a private event during the Monaco Grand Prix, is intended to enhance the celebration experience.

Many alcohol brands have experimented with tech-enhanced packaging concepts. Global drinks giant Diageo recently created a sensor-embedded smart bottle that can send push notifications to nearby smartphones. In an older example, Dutch beer brand Heineken developed an interactive bottle that lit up when clinked with another bottle or in synchronisation with music.

For further examples of packaging that incorporates technology, see Packaging Futures: Media-Enhanced and Tech-Enhanced Packaging.