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Brief Published: 19 May 2011

Kinect at Topshop


Last week, customers at Topshop’s flagship store in Moscow, Russia had the chance to try items on in front of an augmented reality (AR) fitting room, devised by Russian augmented reality specialists AR Door, and powered by Microsoft’s Xbox Kinect technology.

The virtual fitting room was created for the launch of a new collection of dresses entitled Dress Up and enabled customers, as they viewed themselves on screen - navigating with simple hand gestures, to get a special, 3D preview of themselves wearing a dress from the new collection.

The installation is the latest in a slew of AR retail displays, supporting its worldwide popularity as a sales and marketing tool (see our report: Augmented Reality Retail).