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Brief Published: 12 Nov 2012

Maison Martin Margiela x H&M: Silent Manifesto


Swedish high-street fashion store H&M is promoting its upcoming collaboration with French luxury label Maison Martin Margiela with a silent manifesto march through London today.

The promotional stunt will see a group of ‘protestors’ clad in black with white aprons holding placards emblazoned with the collection’s logo walking the streets of London. The faux ‘protest’ will be silent, reflective of the collection’s directional, subtly abstract offerings, and also relates to Stylus’ recent report on Quiet Style.

The much-anticipated Maison Martin Margiela collaboration includes menswear, womenswear and accessories, and launches on Thursday 15 November 2012.