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Hide & Seek A/W 12-13 W/W

Hide & Seek explores the immeasurable impact of the digital revolution. Considering advancements in technology such as augmented reality and geolocation software, urban dwellers are engaging in the real world in new ways. An enhanced sense of locality and the omnipresence of social networks have inspired treasure-hunt-like antics – as well as a backlash to dwindling privacy. This concept uncovers the layered aesthetic of those who seek out places of solitude, and those who are happy to play along.

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