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Brief Published: 8 Jul 2011

Colour in Motion for Magnum Campaign


Diver & Aguilar Photography’s work for ice-cream brand Magnum’s Temptation range presents the flavours as swirls of ingredients, capturing the colourful elements while in motion.

Reflecting Magnum’s developments in food processing technologies that allow it to inject liquid-filled sections of chocolate into its frozen products, the campaign follows emerging trends for both separating foods into their basic ingredients, and for high-speed photography of exploding motion. As with much food packaging and advertising, colour plays an intrinsic role in defining the flavours.

Diver & Aguilar
Magnum Ice Cream