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Brief Published: 12 Mar 2020

DVF Live Streams to Support Coronavirus Victims

Diane Von-Furstenberg

In a bid to support housebound victims of the coronavirus in China, New York-based luxury fashion brand Diane von Furstenberg (DVF) staged a live-streamed charity event from its flagship store.

All of the proceeds raised from the sale of T-shirts emblazoned with the phrase "Be Strong Wuhan, With Love From DVF" went directly to the Adream Foundation, which is working on the sterilisation of Chinese schools and educational equipment. The T-shirts themselves were also provided by Shanghai Fairywood, DVF's long-time Chinese partner.

Not only was the event designed to raise funds for people affected by the coronavirus in China, it was also intended to raise morale among those affected, and doubled as a way for the brand, its staff, and von Furstenberg herself to send messages of support to victims. It was spearheaded by DVF's head of business development Gabby Hirata, who is a Chinese native. The brand's namesake founder was also present during the stream, using the opportunity to celebrate China's ability to overcome adversity and urging them to "be strong".

As Covid-19 continues to spread globally, live streaming is being used extensively as a means of reaching people who may be sick or otherwise avoiding public spaces. DVF's event is important, as it not only raised funds for those affected, but also sought to bring a sense of community and optimism to people living in an increasingly isolated situation.