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Brief Published: 1 Nov 2011

Liberty of London’s National Treasures


Landmark London store Liberty has enlisted the talents of 30 high-profile Brits including fashion designers Stella McCartney and Vivienne Westwood, photographer Rankin and artist Tracey Emin, to create a unique collection of one-off items.

Possibly conceived to compete for media attention with rival department store Selfridge’s current Museum of Everything exhibition, each contributor has designed a limited-edition piece. They will go on sale both online and in-store, with proceeds going to the charity of the designer’s choice.

Products include furniture, clothing, jewellery and accessories. They range from the lavish, such as artist Grayson Perry’s dress made from one of Liberty’s own textile prints, to the practical, such as veteran broadcaster Jon Snow’s writing desk.